Device OS Fallback Install
(Rs per install)
Direct Install
(Rs per install)
Android 0 0

Note Fallback installs are the ones wherein, if a user clicks on any affiliate product/offer url on mobile device (not having the Flipkart app), ends up installing the App.

Note Direct installs are the ones wherein partners use the affiliate url for the Direct Install (CPI) campaign to drive Flipkart app installs through media inventory.


Category Desktop / Mobile Website Mobile Apps#
New Customer Order* Existing Customer Order New Customer Order* Existing Customer Order
Grocery- Flipkart Supermart (Live in Delhi, Mumbai, Chennai, Hyderabad & Bengaluru) 11% 3% 11% 3%
Books & General Merchandise (Automotive, Baby Care, Beauty & Personal Care, Books, Exercise & Fitness, Food & Nutrition, Music, Musical Instruments, Sports, Sports & Fitness, Toys) 10% 10% 10% 10%
Large Sports, Fitness Equipment's, Bicycles, Exercise, Food & Nutrition(Non-Grocery) 5% 5% 5% 5%
Home & Furniture (Home Decor ,Home Furnishing ,Home Improvement ,Household Supplies ,Kitchen & Dining ,Kitchen, Cookware & Serveware , Pet Supplies ,Tools & Hardware, All Furniture) 8% 8% 8% 8%
Fashion & Lifestyle Categories (Bags, Wallets & Belts, Clothing, Eyewear, Footwear , Kids Accessories, Sunglasses, Watches, Men's Clothing, Women's Clothing, Kids' Clothing, Women's Footwear, Kids' & Infant Footwear, Men's Footwear, Women Ethnic Wear, Women Western Wear, Women Lingerie, Sleep & Swimwear, Women Sports & Gym Wear, Women Accessories, Maternity Wear, Men Accessories & Artificial Jewellery) 4% 4% 4% 4%
Electronic Devices & Electronic Accessories Audio & Video ,Automation & Robotics ,Computers Accessories, Laptops & Desktops, Gaming, Health & Personal Care Appliances, Home Entertainment, Wearable Smart Devices, Camera & Accessories, Tablet & Accessories & Power Banks) 4% 4% 4% 4%
Storage (External Hard Disks, Memory Cards, Pen Drives) 2% 2% 2% 2%
Large Appliances ( Television-Exception(Refer-A),Air Conditioners,Microwave Ovens, Refrigerators, Washing Machines) 4% 4% 4% 4%
***Type A - Televisions
    Mi LED Smart TV 4A PRO 80 cm 32with Android
    Mi LED Smart TV 4A Pro 108 cm 43with Android
    Mi LED Smart TV 4X Pro 138.8 cm 55with Android
    Mi LED Smart TV 4A Pro 123.2 cm 49with Android
    Mi LED Smart TV 4 Pro 138.8 cm 55
    Mi LED Smart TV 4A 80 cm 32
    Mi LED Smart TV 4A 108 cm 43
0.1% 0.1% 0.1% 0.1%
Small Home Appliances 4% 4% 4% 4%
Mobile Phones [Refer A to E below]
Type A Mobiles
    Asus Zenfone Max Pro M1
    Asus Zenfone Max M1
    Asus ZenFone Lite L1
    Asus Zenfone 5Z
    Asus Max M2
    Asus 6Z
    Honor 9N
    Honor 7S
    Honor 7A
    Honor 9 Lite
    Honor 10
    Honor 9i
    Honor 10 Lite
    Honor 20
    Honor 20i
    Honor 8C
    Honor 8X
    Honor Play
    Nokia 5.1 Plus
    Nokia 2.2
    Nokia 3.2
    Nokia 8.1
    Samsung S8
    Samsung Galaxy S7 Edge
    Samsung Galaxy S7
    Samsung Galaxy S8
    Samsung Galaxy S8 Plus
    Samsung A50
    POCO F1
    Lenovo K9
    Lenovo K8 Note
    Lenovo K9 Note
    OPPO K1
    OPPO Reno
    OPPO F11 Pro
    OPPO F11
    Moto One Power
    Moto One Vision
    motorola One
    motorola One Action
    moto e6s
    Vivo V9 Pro
    Vivo V15 Pro
    Vivo V15
    Mi A2
    Redmi Go
    Redmi K20 Series
    Redmi 6
    Redmi Note 6 Pro
    Infinix Note 5 stylus
    Infinix Smart 3 Plus
    Infinix S4
    Infinix Hot 7 Pro
    Infinix Hot 7
    Black Shark 2
    Nubia Red Magic 3
    realme 3 pro
    Realme 3
    realme 3i
    Phantom 9
    HTC Wildfire X
    Pixel 3A Series
    iphone 11 series
    Motorola G8 Plus
    Motorola One Macro
1% 1% 1% 1%
Type B Mobiles
    Apple iPhone6_below
    Samsung J6
    Nokia 6.1
    iPhone X
    Redmi Note 5 Pro
    realme X
    Realme 2 Pro
    iPhone XR
    iPhone X
    iPhone 8
    iPhone 7 Plus
    iPhone 7
    iPhone 6S
    OPPO A3s
    iPhone 11 series Phones
0.1% 0.1% 0.1% 0.1%
Type C Mobiles
    realme 5
    realme 5 Pro
    realme c2
    Redmi Note 7S
    Redmi Note 7 Pro
    Vivo Z1Pro
    Samsung Galaxy S9
    Samsung Galaxy S9 Plus
    Redmi 7A
    vivo Z1X
    Realme XT
    Realme X
0.5% 0.5% 0.5% 0.5%
Type D Mobiles
    Infinix Hot 8
    Redmi 8
    Asus ROG II
    Infinix S5
    Redmi 8A
0% 0% 0% 0%
(E) All Other Mobile Phones (not included in A, B, C & D above) 2% 2% 2% 2%
Gemstones, Gold & Silver Coins 0.1% 0.1% 0.1% 0.1%
Flipkart Gift Card 0% 0% 0% 0%

Note * New Customer is defined as the 1st order/transaction done by a customer on in the last 6 months (counting from the date of transaction).

Note # Affiliate tracking on all Mobile Apps is possible only through Deep-link Affiliate URLs.


You will not receive any referral payouts (affiliate commission) for purchases done on the following: Flipkart First subscription, Value Added Services, iOS & Windows App Installs (both Direct as well as Fallback), and/or any other products/services/categories notified by us.

Exclusions, Changes in Commission rates, Special Offers & Promotions:

We hold the right to make changes to the affiliate commission rates (at any time without prior notice) including but not limited to: (i) Exclude certain products / categories from earning referral payouts, and/or (ii) Increase or Decrease the commission rate on specific products / categories. We may also run special / limited-time offers or promotions under which you may earn commission rates on products / categories that were previously excluded from earning commissions, or you may earn increased/decreased affiliate commission rates from those set forth above.

We may notify you about these exclusions, commission rate changes, special offers or promotions by updating this page or through emails and/or other means.