Device OS Fallback Install
(Rs per install)
Direct Install
(Rs per install)
Android 8 8

Note Fallback installs are the ones wherein, if a user clicks on any affiliate product/offer url on mobile device (not having the Flipkart app), ends up installing the App.

Note Direct installs are the ones wherein partners use the affiliate url for the Direct Install (CPI) campaign to drive Flipkart app installs through media inventory.


Category Desktop / Mobile Website Mobile Apps#
New Customer Order* Existing Customer Order New Customer Order* Existing Customer Order
Grocery- Flipkart Supermart (Live in Delhi,Chennai,Hyderabad & Bengaluru) 11% 3% 11% 3%
Fashion & Lifestyle Categories (Sunglasses,Women Safety,Eyewear,Clothing,Watches,Kid Clothing,Kids Accessories,Kid Footwear,Women Clothing,Bags, Wallets & Belts,Men Footwear,Men Clothing,Women Footwear,Jewellery,Footwear) 4% 4% 4% 4%
Books & General Merchandise (Personal Care,Baby Care Supply,Automobiles,Toys & School Supplies,Automotive Accessories,Fragrances,Beauty Care,Sports,Large Fitness Equipments,Baby Care,ebooks,Beauty & Personal Care,Books,Musical Instruments,Office Supply,eLearning) 10% 10% 10% 10%
Home & Furniture (Home Improvement Tools,Home Furnishing,Home Improvement Tools,Furniture,Furniture,Household Supplies,Pet Supplies,Home Decor & Festive Needs,Home & Kitchen Needs,Special) 8% 8% 8% 8%
Electronic Devices & Electronic Accessories (Laptops, Computer Accessories,Small Entertainment,Cameras,Camera & Accessories,Tablets,Wearable Smart Devices,Computer Software,Mobile Accessories,Tablet Accessories,Automation & Robotics,Gaming Consoles & Accessories,Audio,IOT (Google Home Mini & Huami Smart Watches),Apple Macbook Air Laptops,Asus Laptops) 4% 4% 4% 4%
Large Appliances ( Television-Exception(Refer-A),Air Conditioners,Microwave Ovens, Refrigerators, Washing Machines) 4% 4% 4% 4%
(A) Mi LED Smart Televisions (32inch), Mi LED Smart Televisions (43inch), New | Mi LED 55(inc) Televisions 0.1% 0.1% 0.1% 0.1%
Small Home Appliances 8% 8% 8% 8%
Air Purifiers 10% 10% 10% 10%
Mobile Phones [Refer A to C below]
Type A Mobiles
    Asus Zenfone Max Pro M1 Phones
    Asus Zenfone Max M1 Phones
    Asus ZenFone Lite L1 Phones
    Asus Zenfone 5Z Phones
    Honor 9N Phones
    Honor 7S Phones
    Honor 7A Phones
    Honor 9 Lite Phones
    Honor 10 Lite Phones
    Lenovo K8 Phones
    Honor 10 Phones
    Honor 9i Phones
    Nokia 5.1 Plus Phones
    Nokia 6.1 Plus Phones
    Samsung Galaxy On Nxt Phones
    Samsung Galaxy On5 Phones
    Samsung Galaxy On6 Phones
    Samsung On 8 Phones
    Samsung On Max Phones
    Samsung On Nxt Phones
    Samsung On7 Phones
    Samsung S8 Phones
    Samsung Galaxy S7 Edge Phones
    Samsung Galaxy S7 Phones
    Samsung Galaxy S8 Phones
    Samsung Galaxy S8 Plus Phones
    Samsung Galaxy S9 Phones
    Samsung Galaxy S9 Plus Phones
    POCO F1 Phones
    Lenovo K8 Plus Phones
    Lenovo K9 Phones
    Lenovo A5 Phones
    Oppo F9 Phones
    Moto One Power Phones
    Vivo V9 Pro Phones
    Redmi Note 5 Pro Phones
    Realme C1 Phones
    Infinix Note 5 Stylus
1% 1% 1% 1%
Type B Mobiles
    Apple iPhones_olderver
0.1% 0.1% 0.1% 0.1%
Type C Mobiles
    Redmi Note 4 Phones
    Redmi 4A Phones
    Redmi 5A Phones
    Redmi Note 5 Phones
    Redmi Note 6 Pro Phones
    Realme 2 Phones
    Redmi 6 Phones
    Redmi 6(3GB|64GB) Phones
    Realme 2 Pro Phones
0% 0% 0% 0%
(D) All Other Mobile Phones (not included in A, B & C above) 2% 2% 2% 2%
Health & Personal Care Appliances 6% 6% 6% 6%
Gemstones, Gold & Silver Coins 0.1% 0.1% 0.1% 0.1%
Flipkart Gift Card 0.1% 0.1% 0.1% 0.1%
Exercise & Food & Nutrition(Non-Grocery) 5% 5% 5% 5%
Large Sports & Fitness Equipments, Bicycles 6% 6% 6% 6%
Storage (External Hard Disks, Memory Cards, Pen Drives) 2% 2% 2% 2%
CD/DVD/Blu-ray (Games, Music/Movies/TV Shows, Software) 4% 4% 4% 4%
Sports & Fitness 4% 4% 4% 4%

Note * New Customer is defined as the 1st order/transaction done by a customer on in the last 6 months (counting from the date of transaction).

Note # Affiliate tracking on all Mobile Apps is possible only through Deep-link Affiliate URLs.


You will not receive any referral payouts (affiliate commission) for purchases done on the following: Flipkart First subscription, Value Added Services, iOS & Windows App Installs (both Direct as well as Fallback), and/or any other products/services/categories notified by us.

Exclusions, Changes in Commission rates, Special Offers & Promotions:

We hold the right to make changes to the affiliate commission rates (at any time without prior notice) including but not limited to: (i) Exclude certain products / categories from earning referral payouts, and/or (ii) Increase or Decrease the commission rate on specific products / categories. We may also run special / limited-time offers or promotions under which you may earn commission rates on products / categories that were previously excluded from earning commissions, or you may earn increased/decreased affiliate commission rates from those set forth above.

We may notify you about these exclusions, commission rate changes, special offers or promotions by updating this page or through emails and/or other means.