Device OS Fallback Install
(Rs per install)
Direct Install
(Rs per install)
Android 0 0

Note Fallback installs are the ones wherein, if a user clicks on any affiliate product/offer url on mobile device (not having the Flipkart app), ends up installing the App.

Note Direct installs are the ones wherein partners use the affiliate url for the Direct Install (CPI) campaign to drive Flipkart app installs through media inventory.


Category Desktop / Mobile Website Mobile Apps#
New Customer Order* Existing Customer Order New Customer Order* Existing Customer Order
Grocery- Flipkart Supermart (Live in Delhi, Mumbai, Chennai, Hyderabad & Bengaluru) 11% 3% 11% 3%
Fashion & Lifestyle Categories (Bags, Wallets & Belts ,Clothing ,Eyewear ,Footwear ,Kids Accessories ,Sunglasses ,Watches ,Men's Clothing,Women's Clothing,Kids' Clothing,Women's Footwear,Kids' & Infant Footwear,Men's Footwear,Women Ethnic Wear,Women Western Wear,Women Lingerie, Sleep & Swimwear,Women Sports & Gym Wear,Women Accessories,Maternity Wear,Men Accessories & Artificial Jewellery) 4% 4% 4% 4%
Books & General Merchandise (Automotive ,Baby Care ,Beauty and Personal Care ,Books ,Exercise & Fitness ,Food & Nutrition ,Music ,Musical Instruments ,Sports ,Sports & Fitness ,Toys) 10% 10% 10% 10%
Home (Home Decor ,Home Furnishing ,Home Improvement ,Household Supplies ,Kitchen & Dining ,Kitchen, Cookware & Serveware , Pet Supplies ,Tools & Hardware) 8% 8% 8% 8%
Furniture 8% 8% 8% 8%
Electronic Devices & Electronic Accessories Audio & Video ,Automation & Robotics ,Computers & Accessories, Gaming, Health & Personal Care Appliances, Home Entertainment, Wearable Smart Devices, Camera & Accessories, Tablet & Accessories, Laptop & Accessories & Power Banks) 4% 4% 4% 4%
Large Appliances ( Television-Exception(Refer-A&B),Air Conditioners,Microwave Ovens, Refrigerators, Washing Machines) 4% 4% 4% 4%
(A) Mi LED Smart Televisions (32inch), Mi LED Smart Televisions (43inch), New | Mi LED 55(inc) Televisions 0.1% 0.1% 0.1% 0.1%
(B) Mi LED 49(inc) Televisions, New | Mi LED 55(inc) Televisions 2% 2% 2% 2%
Small Home Appliances 8% 8% 8% 8%
Mobile Phones [Refer A to C below]
Type A Mobiles
    Samsung Galaxy S9 Plus Phones
    Honor 10 Lite Phones
    Asus Zenfone Max Pro M1 Phones
    POCO F1 Phones
    Nokia 5.1 Plus Phones
    Honor 9N Phones
    Redmi Note 5 Pro Phones
    Asus ZenFone Lite L1 Phones
    Vivo V9 Pro Phones
    Samsung Galaxy S9 Phones
    Lenovo A5 Phones
    Samsung Galaxy S8 Phones
    Asus Zenfone 5Z Phones
    Nokia 6.1 Plus Phones
    Honor 9 Lite Phones
    Lenovo K8 Plus Phones
    Honor 10 Phones
    Lenovo K8 Note Phones
    Asus Zenfone Max M1 Phones
    Samsung Galaxy S7 Phones
    Honor 7S Phones
    Oppo F9 Phones
    Honor 9i Phones
    Honor 7A Phones
    Lenovo K9 Phones
    Samsung Galaxy S8 Plus Phones
    Redmi Note 7 (4GB | 64GB) Phones
    Samsung S8 Phones
    Asus Max M2 Phones
    Infinix Note 5 Stylus Phones
    Samsung Galaxy S7 Edge Phones
    Honor 10 Lite( 3/32) Phones
    OPPO K1 Phones
    Moto One Power Phones
    Asus ROG Phones
1% 1% 1% 1%
Type B Mobiles
    Samsung On 8 Phones
    Apple iPhone6_below Phones
    Samsung On7 Phones
    Samsung Galaxy On6 Phones
    Samsung Galaxy On5 Phones
    Samsung On Nxt Phones
    Asus Max Pro M2 Phones
    Samsung Galaxy On Nxt Phones
    Samsung On Max Phones
0.1% 0.1% 0.1% 0.1%
Type C Mobiles
    Realme C1 ( 2019) Phones
    Redmi Note 7 Pro Phones
    Mi A2 Phones
    Redmi Note 4 Phones
    Realme C1 Phones
    Realme 2 Phones
    Redmi Y2 Phones
    Redmi 5A Phones
    Redmi Note 6 Pro phones
    Realme 3 Phones
    Redmi 4A Phones
    Realme C2 Phones
    Realme 2 Pro Phones
    Redmi Note 5 Phones
    Redmi Go Phones
    Realme 3 pro Phones
    Infinix Smart 3 Plus Phones
    Realme 3(64GB) Phones
    Redmi 6(3GB|64GB) Phones
    Redmi 6 Phones
    Redmi Note 7 (3GB/32GB) Phones
    Infinix Smart 3 Plus
0% 0% 0% 0%
(D) All Other Mobile Phones (not included in A, B & C above) 2% 2% 2% 2%
Health & Personal Care Appliances 4% 4% 4% 4%
Gemstones, Gold & Silver Coins 0.1% 0.1% 0.1% 0.1%
Flipkart Gift Card 0% 0% 0% 0%
Exercise & Food & Nutrition(Non-Grocery) 5% 5% 5% 5%
Large Sports & Fitness Equipment's, Bicycles 6% 6% 6% 6%
Storage (External Hard Disks, Memory Cards, Pen Drives) 2% 2% 2% 2%

Note * New Customer is defined as the 1st order/transaction done by a customer on in the last 6 months (counting from the date of transaction).

Note # Affiliate tracking on all Mobile Apps is possible only through Deep-link Affiliate URLs.


You will not receive any referral payouts (affiliate commission) for purchases done on the following: Flipkart First subscription, Value Added Services, iOS & Windows App Installs (both Direct as well as Fallback), and/or any other products/services/categories notified by us.

Exclusions, Changes in Commission rates, Special Offers & Promotions:

We hold the right to make changes to the affiliate commission rates (at any time without prior notice) including but not limited to: (i) Exclude certain products / categories from earning referral payouts, and/or (ii) Increase or Decrease the commission rate on specific products / categories. We may also run special / limited-time offers or promotions under which you may earn commission rates on products / categories that were previously excluded from earning commissions, or you may earn increased/decreased affiliate commission rates from those set forth above.

We may notify you about these exclusions, commission rate changes, special offers or promotions by updating this page or through emails and/or other means.