We value the trust you place in us and recognize the importance of secure transactions and information privacy. This Privacy Policy describes how Flipkart Internet Private Limited and its affiliates (collectively "Flipkart, we, our, us") collect, use, share or otherwise process your personal information through Flipkart website, its mobile application, and m-site (hereinafter referred to as the "Platform").

By visiting this Platform, providing your information or availing our product/services, you expressly agree to be bound by the terms and conditions of this Privacy Policy, the Terms of Use and the applicable service/product terms and conditions, and agree to be governed by the laws of India including but not limited to the laws applicable to data protection and privacy your personal information may primarily be stored and processed in India and may have data protection laws that are different from those that apply in the country in which you are located. If you do not agree to the Terms of Use or terms of this Privacy Policy, please refrain from accessing the Platform or using our Services. We encourage you to read this Policy carefully, and to regularly check this page to review any changes we might make.

Collection of Your Information

We only collect the information that we actually need for legitimate, business, contractual and lawful purposes only. While you show your interest by visiting our Platform or post any message on our social media sites or download or use our services or browse our affiliate programs, we may collect personal information from you as per the purpose identified in this Privacy Policy. We may use forms available on the website or various survey administration tools to collect information about you. In general, you can browse the Platform without telling us who you are or revealing any personal information about yourself. Once you give us your personal information, you are not anonymous to us. You always have the option to not provide the information by choosing not to use a particular service, product or feature on the Platform. We may obtain certain information about you from our authorized third parties or other authorized data collection entities. Some of the categories of information we process about you are the following:

  • Information provided to us during sign-up/registering or while availing any of our services such as name, username, email ID, tracking ID, contact number or any other login credentials.
  • Demographic information such as gender, nationality, age/date of birth
  • Location information that describes the precise geographic location of your device
  • Business contact information business name, address and contact details
  • Payment related information such as canceled cheque, account holder details, bank account details, ifsc code, gift card instrument details
  • Government Identifiers such as PAN Card
  • Any other information that you may share with us or collected from you while you visit, access or use our Platform or contact us for query resolution (e.g. I.P address, url details of your website/blog, category of the website, etc.)
  • Participate in any event or contest.

While you can browse some sections of our Platform without being a registered member, certain activities (such as registering as an affiliate and availing related services) do require registration. We do use your contact information to send you communications and other marketing related information that are aligned to your interests.

Our primary goal in collecting your personal information is to provide you a safe, efficient, smooth, and customized experience. This allows us to provide services and features that most likely meet your needs, and to customize our Platform to make your experience safer and easier. Furthermore, the information we collect will be used for legitimate, business, contractual and lawful purposes only.

If you receive an email, a call from a person/association claiming to be from Flipkart seeking personal or sensitive personal information like credit/debit card expiry date or CVV number, etc., we request you to never provide such information. If you have already revealed such information, report it immediately to an appropriate law enforcement agency. If you choose to post messages on our message boards, chat rooms or other message areas or leave feedback on the platform or other social media handles maintained by us, we will collect that information you provide to us. We retain this information as necessary to resolve disputes, provide customer support, and troubleshoot problems or for internal research and analysis as permitted by law. If you send us personal correspondence, such as emails or letters, or if other users or third parties send us correspondence about your activities or postings on the Platform, we may collect such information into a file specific to you.

We have onboarded certain third parties that provide services on our behalf. These third parties may collect information from you from time to time. When such a third-party business partner collects your personal information directly from you, you will be governed by their privacy policies. We shall not be responsible for the third-party business partner?s privacy practices or the content of their privacy policies, and we request you to read their privacy policies prior to disclosing any information.

Use of Demographic / Profile Data / Your Information

We use your personal information to provide the product and services you request, analyze the sales and performance of our products, customize the experience of our end customers and also determine the relevancy of our advertisements into your platform. Further, we may use your personal information to market certain services to you, we will provide you the ability to opt-out of such cases. We use your personal information to assist in determining the sales volume you generate for us; assist in fulfilling the orders of the end customers; enhancing customer experience; resolve disputes; troubleshoot problems; send verifications mails to ensure your identity; investigate against any claim by the customer or the brand, help promote a safe service; collect or deposit money to your respective accounts; measure consumer interest in our products and services; inform you about online and offline offers, products, services, and updates; customize and enhance your experience; conduct surveys for internal purposes; detect and protect us against error, fraud and other criminal activity; enforce our terms and conditions; exercising a right or obligation conferred or imposed by law, including responding to request and legal demands; and as otherwise described to you at the time of collection of information.

We may request you to provide your PAN, GSTIN Number, Government issued ID cards/number and Know-Your-Customer (KYC) details to:

  1. Check your eligibility for certain products and services including but not limited to affiliate programs ;
  2. Issue GST invoice for the products and services purchased for your business requirements;
  3. Understand the jurisdiction where you offer your services
  4. Enhance your experience on the Platform and provide you access to the products and services being offered by us, affiliates or lending partners. You understand that your access to these products/services may be affected in the event consent is not provided to us.

In our efforts to continually improve our product and service offerings, we and our affiliates collect and analyze demographic and profile data about our users' activity on our Platform. We identify and use your IP address to help diagnose problems with our server, and to administer our Platform. Your IP address is also used to help identify you and to gather broad demographic information.

We will occasionally ask you to participate in optional surveys conducted either by us or through a third party market research agency. These surveys may ask you for personal information, contact information, date of birth, demographic information (like zip code, age, or income level), attributes such as your interests, household or lifestyle information, your purchasing behavior or history, preferences, and other such information that you may choose to provide. The surveys may involve collection of voice data or video recordings, the participation of which would purely be voluntary in nature. We use this data to tailor your experience at our Platform, providing you with content that we think you might be interested in and to display content according to your preferences.


We use data collection devices such as "cookies" on certain pages of the Platform to help analyze our web page flow, measure promotional effectiveness, and promote trust and safety. "Cookies" are small files placed on your hard drive that assist us in providing our services. Cookies do not contain any of your personal information. We offer certain features that are only available through the use of a "cookie". We also use cookies to allow you to enter your password less frequently during a session. Cookies can also help us provide information that is targeted to your interests. Most cookies are "session cookies," meaning that they are automatically deleted from your hard drive at the end of a session. You are always free to decline/delete our cookies if your browser permits, although in that case you may not be able to use certain features on the Platform and you may be required to re-enter your password more frequently during a session. Additionally, you may encounter "cookies" or other similar devices on certain pages of the Platform that are placed by third parties. We do not control the use of cookies by third parties. We use cookies from third-party partners such as Google Analytics for marketing and analytical purposes. Google Analytics helps us understand how our customers use the site. You can read more about how Google uses your Personal Information here: You can also opt-out of Google Analytics here:

Sharing of personal information

We may share personal information internally within Flipkart group companies, affiliates, partners, related companies and with other third parties our other corporate entities and affiliates for purposes of providing products and services opted by you or by our end customers. These third parties may process your information or may share to their sub processors to provide services that you may have rendered.

We may disclose your personal information to third parties, as the disclosure may be required for us to provide you access to our products and services; for fulfillment of your orders or providing services that you may have rendered or requested for; for enhancing your experience; for providing feedback on products; to collect payments from you; to comply with our legal obligations; to conduct market research or surveys; to enforce our Terms of Use; to facilitate our marketing and advertising activities; to analyze data; for customer service assistance; to prevent, detect, mitigate, and investigate fraudulent or illegal activities related to our product and services. We do not disclose your personal information to third parties for their marketing and advertising purposes without your explicit consent.

We may disclose personal information if required to do so by law or in the good faith belief that such disclosure is reasonably necessary to respond to subpoenas, court orders, or other legal process. We may disclose personal information to law enforcement agencies, third party rights owners, or others in the good faith belief that such disclosure is reasonably necessary to: enforce our Terms of Use or Privacy Policy; respond to claims that an advertisement, posting or other content violates the rights of a third party; or protect the rights, property or personal safety of our users or the general public.

While sharing your personal information for processing, we adhere to appropriate security measures to protect your personal information. Due to the international nature of our business and in connection with the purposes set out in this Privacy Policy, we may share your personal information internationally with our group companies, partners or legal authorities as established or located in countries that may have different laws and data protection compliance requirements to those that apply in the country in which you are located.

Links to Other Sites

Our Platform may provide links to other websites or applications that may collect personal information about you. We are not responsible for the privacy practices or the content of those linked websites.

Security Precautions

We maintain reasonable physical, electronic and procedural safeguards to protect your information. Whenever you access your account information, we offer the use of a secure server. Once your information is in our possession, we adhere to our security guidelines to protect it against unauthorized access. However, by using the Platform, the users accept the inherent security implications of data transmission over the internet and the World Wide Web which cannot always be guaranteed as completely secure, and therefore, there would always remain certain inherent risks regarding use of the Platform. Users are responsible for ensuring the protection of login and password records for their account.


We provide all users with the opportunity to opt-out of receiving non-essential (promotional, marketing-related) communications after setting up an account with us. If you do not wish to receive promotional communications from us then you can opt out by clicking on the ?Unsubscribe? button available in the communication or writing to us at the contact details provided below.

Children Information

Use of our Platform is available only to persons who can form a legally binding contract under the Indian Contract Act, 1872. We do not knowingly solicit or collect personal information from children under the age of 18 years. If you have shared any personal information of children under the age of 18 years, you represent that you have the authority to do so and permit us to use the information in accordance with this Privacy Policy.

Data Retention

We retain your personal information in accordance with applicable laws, for a period no longer than is required for the purpose for which it was collected or as required under any applicable law. However, we may retain data related to you if we believe it may be necessary to prevent fraud or future abuse, to enable Flipkart to exercise its legal rights and/or defend against legal claims or if required by law or for other legitimate purposes. We may continue to retain your data in anonymised form for analytical and research purposes.

Your Rights

We take every reasonable step to ensure that your personal information that we process is accurate and, where necessary, kept up to date, and any of your personal information that we process that you inform us is inaccurate (having regard to the purposes for which they are processed) is erased or rectified. You may access, correct and update your personal information directly through the functionalities provided on the Platform. You can also write to us at contact information provided below to assist you with these requests.

You have an option to delete your data, subject to availability of the right in your area and to withdraw your consent that you have already provided by writing to us at the contact information provided below. Please mention ?for withdrawal of consent? in your subject line of your communication. We will verify such requests before acting on your request Please note, however, that withdrawal of consent will not be retroactive and will be in accordance with the terms of this Privacy Policy, related terms of use and applicable laws. In the event you withdraw consent given to us under this Privacy Policy, such withdrawal may hamper your access to the Platform or restrict provision of our products and services for which we consider that information to be necessary.

Your Consent

By visiting our Platform or by providing your information, you consent to the collection, use, storage, disclosure and otherwise processing of your information (including sensitive personal information) on the Platform in accordance with this Privacy Policy. If you disclose to us any personal information relating to other people, you represent that you have the authority to do so and to permit us to use the information in accordance with this Privacy Policy.

You, while providing your personal information over the Platform or any partner platforms or establishments, consent to us (including our other corporate entities, affiliates, lending partners, technology partners, marketing channels, business partners and other third parties) to contact you through SMS, instant messaging apps, call and/or e-mail for the purposes specified in this Privacy Policy.

Changes to this Privacy Policy

Please check our Privacy Policy periodically for changes. We may update this Privacy Policy to reflect changes to our information practices. We will alert you to significant changes by posting the date our policy got last updated, placing a notice on our Platform, or by sending you an email when we are required to do so by applicable law.

Grievance Officer

In accordance with Information Technology Act 2000 and rules made there under, the name and contact details of the Grievance Officer are provided below:

Mr. Shremanth M

Designation: Senior Manager

Flipkart Internet Pvt Ltd.

Embassy tech village

8th floor Block 'B' Devarabeesanahalli Village,

Varthur Hobli, Bengaluru East Taluk,

Bengaluru District,

Karnataka, India, 560103.



If you have a query, issue, concern, or complaint in relation to collection or usage of your personal information under this Privacy Policy, please contact us at the contact information provided above.