Affiliate Tracking live on all Flipkart Mobile Apps (Android/ iOS/ Windows)

Affiliate Tracking for Flipkart purchases can be done across all 3 of Flipkart's Mobile Apps (Android/ iOS/ Windows). Apart from the website, this opens up another Flipkart platform wherein our affiliate partners can earn commission revenues for the sales happening on Flipkart's Mobile Apps too.

To make this live from your end and to ensure that sales are tracked on Flipkart's Mobile Apps, a minor change would be required to be done in all the existing Flipkart affiliate links/urls present on your websites/ blogs/ mobile apps. You need to suffix the /dl parameter (just after flipkart.com) and replace www with dl in all the normal affiliate urls to convert it to deeplink affiliate urls which will ensure tracking of affiliate sales on Flipkart's mobile apps. Say for affiliate id- test, a normal affiliate url would be- http://www.flipkart.com/offers?affid=test which would track affiliate sales on Flipkart's desktop website. To ensure affiliate sales are tracked on Flipkart's mobile apps too, you need to add dl and /dl to create a deeplink affiliate url like this- http://dl.flipkart.com/dl/offers?affid=test which would ensure affiliate sales are tracked on Flipkart's website as well as Mobile Apps.

At our end, we have made the "dl" and "/dl" parameters live at all places in the affiliate account from where you pick up/ generate affiliate links:-

  • Affiliate Link Generator available in affiliate account [We strongly suggest our affiliate partners to use this tool to generate affiliate links rather than creating it manually]
  • Product Feeds ('productURL' column) and Offer Feeds ('offerUrl' column) in the CSV files [Download section in affiliate account]
  • API product/offer feeds (productURL / offerURL)
  • URLs of all Affiliate Widgets available in affiliate account

In case you are manually creating affiliate links by appending/ suffixing the affid to any Flipkart links/urls (home page, category pages, offer pages, product pages), ensure that you convert normal affiliate urls into deeplink affiliate urls (In case of normal affiliate links, affiliate sales will still be tracked on Flipkart's website but will not be tracked on Flipkart's Mobile Apps).

Examples of deeplink affiliate links (affid- test) which will ensure tracking on Flipkart's Mobile Apps too:

In case you are appending the sub id parameters (affExtParam1 and affExtParam2) too at the end of Flipkart affiliate links/urls, it'll be done the same way as before (eg: http://dl.flipkart.com/dl/nike-dewired-premium-sneakers/p/itmdzthskkpuquue?pid=SHODZAR2PD9YKHRH&affid=test&affExtParam1=AX2670&affExtParam2=7890 )


Process-flow for Affiliate Tracking:

When a user clicks on a normal affiliate url:

  • Desktop Website: Affiliate tracking will happen as is happening now.
  • Mobile Apps: Affiliate tracking will NOT happen.

When a user clicks on a Deeplink Affiliate URL:

  • If the user is on Desktop device (PC/Laptop), affiliate tracking will happen as is happening now on the website.
  • If the user is on Mobile device:
    • In case Flipkart App is NOT installed, the user will be redirected to the Flipkart app page on respective OS' App Store (Play Store in case of Android, App Store in case of iOS, Windows Store in case of Windows) and affiliate tracking/attribution (for Flipkart App install*) will happen if its installed by the user on his/her mobile device. Please note that affiliate tracking will not happen for any order(s) placed by the user after installing the Flipkart App in such scenario; affiliate attribution/tracking will only happen for the Flipkart App install.
      • In case of Chrome and Opera browsers, the user is redirected to the Flipkart mobile site's interstitial page. If the user clicks on 'Go To App' button on the interstitial page in the same visit/session, the user will be directed to the Flipkart app page on respective OS App Store and affiliate tracking/attribution (for Flipkart App install*) will happen if its installed by the user on his/her mobile device.
      • Exception: In case of UC Browser, affiliate tracking/attribution for Flipkart App install does not work (Depending on the mobile device, either the user will be redirected to the Flipkart app page on respective OS App Store, or in certain instances the users are being redirected to the desktop version of Flipkart website).
      • *NOTE- Flipkart uses 3rd party MMP (Mobile Measurement Platform) data for tracking its mobile app installs. Affiliate attribution for Flipkart mobile app installs will happen only if the below 2 conditions are satisfied:
      • Only fresh installs will be considered and not reinstalls (this is based on Device ID mapping)
      • The user has to launch/open the Flipkart App within a period of 14 days after installing the app on his/her device in order for the affiliate attribution to happen
    • In case Flipkart App is already installed, then the user will be taken to the Flipkart App (Android/ iOS/ Windows) and s/he lands on that specific home/ category/ product page (as per the affiliate link) and affiliate tracking/attribution will happen for the order(s) placed on Flipkart App.
      • In case of Chrome and Opera browsers, the user is redirected to the Flipkart mobile site's interstitial page. If the user clicks on 'Go To App' button on the interstitial page in the same visit/session, the user will be taken to the specific home/ category/ product page (as per the affiliate link) and affiliate tracking/attribution will happen for the order(s) placed on Flipkart App.
      • Exception: In case of UC Browser, affiliate tracking/attribution for orders does not work (Depending on the mobile device, either the user will be redirected to the Flipkart app page on respective OS App Store, or in certain instances the users are being redirected to the desktop version of Flipkart website).
  • The following scenarios are covered for affiliate tracking wrt the order(s) placed on Flipkart App:-:
    • Visitor entering the app as guest and purchasing without login (guest check-out)
    • Visitor entering the app as guest and logging in to purchase
    • Visitor is already logged in the app and makes a purchase
  • This is the only scenario when the affiliate tracking will NOT happen for the order(s) placed on Flipkart App:-:
    • Visitor came to the app through affiliate url, logged into the app, and without buying anything s/he logged out of the app. Then he came back again directly to the app (even within the 24 hour window period) and made a purchase.

Hope the above clarifies/answers most of the questions/queries you may have regarding affiliate tracking of Flipkart App installs and of orders happening on Flipkart's Mobile Apps. In case of any further assistance, please feel free to reach out to us at affiliate@flipkart.com